A few days ago Zenith announced its commitment to the Susan G. Komen foundation with the creation of a special edition of one of its historic watches: Chronomaster Original Pink.
Available for the sink only in October, the month dedicated to breast cancer prevention, part of the proceeds will be donated to Susan G. Komen, the world’s most important non-profit organization in the fight against breast cancer.
An important cause for Zenith
For years Zenith has been working to raise awareness of breast cancer, a disease that affects one in eight women indiscriminately and has an impact on countless lives around the world.
In this regard, Zenith takes sides with Susan G. Komen, strengthening the foundation’s commitment to reach more women and to increase global awareness of breast cancer by offering information, hope and support.
About the Maison’s support for the Susan G. Komen foundation, Zenith CEO Julien Tornare said:
“The partnership with the Susan G. Komen foundation, given its commitment and its incredible impact, is of special importance to Zenith. The Chronomaster Original Pink will make it possible to significantly fund research and support patients undergoing treatment: being able to contribute to this cause in the coming years is a source of great pride for us ”.
In addition to the special edition Chronomaster Original Pink, Zenith will support Susan G. Komen in the coming years by actively participating in fundraising events, charity auctions and many other initiatives.
In the first of these multiple events, to be held on Sunday 2 October in New York, Zenith will join the foundation in the “Race for the Cure Greater NYC 2022” organized by Komen.
In addition to participating as a timekeeper, the Swiss Maison will see some members of its teams, the press and customers of the Manufacture participate in the race.
The new Zenith Chronomaster Original Pink
The new Zenith Chronomaster Original Pink was created to support the Susan G. Komen and inspired by the collection of retro-styled chronographs launched last year by the Swiss Maison.
Crafted with a 38mm diameter steel case, this chronograph is powered by the latest generation El Primero 3600 high-frequency automatic caliber, capable of measuring time to 1 / 10th of a second.
The distinctive feature of the new Chronomaster Original Pink is given by the splendid metallic pink dial with a “soleil” effect that evokes the color associated with breast cancer awareness throughout the world.
This new special edition of the Chronomaster will not be a limited edition in the number of copies but a limited edition in time: it will in fact be available for purchase only from 1 to 31 October.
During this month dedicated to the annual international breast cancer awareness campaign, the watch will be available for purchase exclusively in Zenith’s online and physical boutiques around the world.
With a list price of CHF 9,900, corresponding to approximately EUR 10,200, the Manufacture will donate 20% of the sales proceeds directly to Susan G. Komen.
Susan G. Komen
Founded by Nancy G. Brinker, following a promise made to her sister Susan G. Komen, who died of this disease, this foundation represents the most important non-profit organization in the world in the fight against breast cancer.
With her holistic approach, Susan G. Komen is at the forefront of this cause and supports millions of people in the United States and around the world: she accompanies patients, contributes to research advances, facilitates access to quality care , offers direct support to patients and allows people to access reliable information.
Regarding the collaboration with Zenith, the President and CEO of Komen stated that:
“For years Zenith has been committed to serving the community fighting breast cancer and when two organizations join forces for a shared mission, they are truly unstoppable. Thanks to the collaboration with Zenith, creating a world without breast cancer becomes a more achievable goal every day; we are extremely grateful to the brand for its support “.
If you would like to actively participate in this cause and for more details about the Susan G. Komen Foundation, please visit their website.
For more information about the world of Zenith, visit their website or our section dedicated to the Maison.
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