Lately, it seems that celebrations are behind many watch releases, and we are here for it! Marking its’ 70th anniversary, the Conquest Collection by Longines has expanded its offering with a stunning array of new watches in various colors, sizes, and materials. Whether you are a fan of classic elegance or sporty chic, we are sure you will find the perfect timepiece for you in this rich collection.
The Conquest Collection is incredibly significant in the storied history of Longines. After all, it was the first product family of the brand, registered in the spring of 1954. The collection marked the first step in the brand’s product development strategy, and set the stage for new product families to come.
This year is the 70th anniversary of the Conquest Collection, and to mark the occasion, Longines has introduced new iterations to the new generation of Conquest watches that were revealed last year, further enriching the iconic line.
Each new Conquest watch is powered by an exclusive in-house mechanical movement with a silicon balance spring and non-magnetic components that provide magnetic field resistance over ten times higher than ISO 764 standards. The movement has a power reserve of 72 hours and is visible through the transparent screw-down case back. Additionally, the watches have water resistance of up to 100 meters, making them ideal choices for daily wear.
Being released just in time for the warmer months, the 34 mm time and date models come in eight dial color variations, including standout options in icy blue, vibrant pink, and sea foam green. These stunning colors can be paired with matching rubber straps, enhancing the sporty-chic aesthetic of these versatile watches. Additionally, the timepieces boast excellent legibility with rhodium-plated and polished indexes at 3, 9, and 12 o’clock, as well as rhodium-plated and polished hour and minute hands coated with Super-LumiNova.
Moreover, the 34 mm models offer luxurious options with diamond indexes on the dial or a bimetallic case featuring a rose gold coif on the bezel and a rose gold crown, catering to diverse tastes. The stainless steel bracelets carry a déployant clasp with a triple security system. Alternatively, you can choose the colored rubber strap adorned with an hourglass motif and a déployant clasp featuring a double micro-adjustment system, ensuring a perfect fit and style for every wrist.
The colored dials exude understated charm within a 34 mm case, perfectly aligning with the resurgence of smaller vintage-inspired timepieces. Priced at under €3.000, these vibrant and versatile watches deliver exceptional value, combining style, an automatic movement, timeless design, and a rich heritage. For those seeking a blend of quality and affordability, these timepieces offer bang for your buck.
Among the latest releases in the Conquest Collection, Longines introduced new case sizes of 30 mm and the universally adored 38 mm. The 30 mm size aligns with the rising trend of smaller watches, especially popular on social media. These models feature soleil dials and gold indexes, available in blue and green, or an opulent white mother-of-pearl with diamond indexes for a touch of luxury. The 38 mm models feature soleil dials in various colors, including silver, dark green, black, champagne, and the timeless blue.
Exhibiting new silvered matte dial variations, the 42 mm chronograph watches in the collection now feature several design enhancements. The small seconds at 3 o’clock and counters at 6 and 9 o’clock, available in green or blue, are paired with a sleek ceramic tachymeter bezel. The champagne-dialed chronograph, launched in 2023, and the latest models, both come with a durable stainless steel bracelet. Additionally, they offer flexibility to be paired with new rubber straps in blue, green, or black, each having the hourglass motifs that beautifully complement the colors of the dial and the tachymeter.
The 70th anniversary of the Conquest Collection of Longines has given us a wide array of new watches to consider, seamlessly embodying modernity while paying homage to the strong heritage of the collection. The updated Conquest watches, with their diverse colors, sizes, and materials, continue to capture the essence of the brand’s timeless elegance and sporty chic aesthetic.
The timepieces in the freshly updated Conquest Collection by Longines are now available to purchase, and you can learn more about them at www.longines.com.
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