Breaking News: Audemars Piguet Will Guarantee Its Watches Against Theft

In a world where it is no longer safe to walk around cities with your beloved watches on your wrist, Audemars Piguet, for the first time in history, is coming to the rescue by insuring its customers’ watches against theft. This is a service that the fashion house will activate from 2024 and will cover […]

Audemars Piguet Raises The Bar On Code 11.59 With The New RD#4 

Since time immemorial, Audemars Piguet has been recognized by all enthusiasts and collectors for what, since 1972, has been the maison’s model par excellence, the Royal Oak. A symbol of excellence for the manufacture of Le Brassus, this watch has been joined by the unprecedented Code 11.59 collection that immediately intrigued fans of the maison […]

Watches And Sports: A Winning Pairing Or An Antiquated One?

Sports wristwatches are probably the most successful category of timepieces in recent years, but their history is extremely more articulated than what is understood by looking at the more recent past. In fact, wristwatches and sports are a pairing with ancient roots, and we need to go deeper in order to better understand it. What […]

The 3 Then 4 Audemars Piguet Royal Oak Offshore Rubens Barrichello

Cover credits: Wind Vintage The world of watchmaking is inextricably linked to the world of racing. There are many iconic watches that have ploughed the circuits and grand galas. To name one, just think of Steve McQueen’s TAG HEUER Monaco and the incredible comeback it has been having in recent years. I cherish very fond […]

The New Audemars Piguet For Music Lovers: Offshore Music Edition

Audemars Piguet, to the surprise of all fans, recently presented five new references from the Royal Oak Offshore collection. These are the new Offshore Music Editions, 37 and 43 mm, made of different materials: two models in titanium, two set in 18-karat white gold and one in black ceramic. All five new references share the […]

Sotheby’s Important Watches: The 10 Best Watches At Auction According To IWS

On May 10, 2022, in Geneva, the Sotheby’s Important Watches Part 1 auction will take place, a major sale that includes Gerald Genta’s personal Royal Oak and some other particularly rare watches, from the Broad Arrow 2915 to a special Piaget made by the independent watchmaker F.P. Journe. The following are in our opinion the […]

Gerald Genta’s Personal Royal Oak (Ref.5402) Up For Auction At Sotheby’s

After years wondering about when it would arrive at auction, Gerald Genta’s Personal Royal Oak is here to be auctioned at Sotheby’s on May 10, 2022. Genta was without any one the most influential designer in the history of watchmaking. In recent years, collectors have rediscovered its importance thanks to the success of its two […]

The 5 Most Important Watchmaking Museums

When we talk about museums, we cannot think, if nothing else, of art and science. The definition that, in fact, the International Council of Museums gives it is “a permanent institution at the service of society and its development. Open to the public, it carries out research concerning the material and immaterial testimonies of humanity […]

The New Audemars Piguet Royal Oak Jumbo 50th Anniversary Ref. 16202

The highly anticipated Audemars Piguet Royal Oak Jumbo 50th Anniversary has just been announced at Le Brassus. It was since March 2021, when the CEO of the brand François-Henry Bennahmias had announced that 15202 would be discontinued, that the world was wondering about the possible novelties in store for the 50th anniversary of the Royal […]

Audemars Piguet Unveils New Concept Flying Tourbillon with Diamond Set

What happens when ancestral mastery is projected into the future and tradition becomes bold avant-garde? When does the most sophisticated watchmaking intersect with fine jewelry? The result of such combinations will be revolutionary, even shocking, but never trivial. An example of this experimentation is undoubtedly, in the world of watchmaking, the Royal Oak Concept, a […]

Audemars Piguet And The First Automatic Wristwatch With Tourbillon in History

Per chi ha una conoscenza limitata del fantastico mondo dei segna-tempo, Audemars Piguet spesso si identifica con il Royal Oak. Le icone, come spesso accade, finiscono per eclissare tutta una storia. Proprio per questo, oggi vi porteremo a scoprire una piccola perla, una pietra miliare della maison di “Le Brassus”: il primo orologio da polso […]

New Watches At Audemars Piguet: The Synergy Between Haute Horology And High Fashion

A few months ago, Audemars Piguet presented four new watches for their Royal Oak Lady Collection, but we wouldn’t necessarily call them “exclusively for women”. As you can see, they all are made from different materials, and each sport their unique colours and features. Let’s discover them together. Automatic Royal Oak In Black Ceramic This […]

The First Audemars Piguet Code 11.59 Flyback Chronograph in Gold and Ceramic

Oggi vi introdurremo alle due nuove versioni di Code 11.59 cronografo flyback della collezione Code 11.59 di Audemars Piguet; due modelli pionieristici, nei quali gustiamo la sapiente armonizzazione dell’oro e della ceramica. La collezione Code 11.59 nasce con l’intento e la speranza di aggiungere un altro tassello alla storia dell’alta orologeria svizzera, infatti il nome […]

Audemars Piguet x Marvel Royal Oak Concept Black Panther

Live from Los Angeles, François-Henry Bennahmias threw a stellar event for the launch of the new Audemars Piguet Royal Oak Concept Flying Tourbillon Black Panther, a timepiece made in collaboration with Marvel Entertainment. In case you missed it, you can check out the full event in the video below: Audemars Piguet x Marvel: The Event […]

Audemars Piguet ‘s New 2021 Releases

On Monday, March 29th, Audemars Piguet announced their new releases for 2021 during their “Social Club”. You may have already read about a big piece of AP news in our previous article, but it is time to see the releases in detail! Audemars Piguet 2021: Code 11.59 In one sentence: the triumph of the “two […]

Audemars Piguet will discontinue the Royal Oak 15202ST from 2022

The CEO of Audemars Piguet, François Bennahmias, revealed yesterday that the Royal Oak 15202ST Jumbo will be discontinued starting in 2022, and will be replaced by an entirely new model. The Royal Oak Jumbo is a hugely important model in the history of Audemars Piguet Before we dive into this huge breaking news regarding the […]

IWS Guide: The Perpetual Calendar by Audemars Piguet


Although it may not be widely known, the story of Audemars Piguet is forever tied to the perpetual calendar, one of the most fascinating complications in the field of horology. I’m sure that everyone’s at least heard of the Royal Oak Perpetual Calendar, with some being more familiar than others. This is the model where […]

Audemars Piguet Presents The New [Re]master01

In 1943, Audemars Piguet introduced the reference 1533 and today, 77 years later, the watchmaker reimagined it with the release of the Audemars Piguet [Re]master01 (ref. 26595SR.OO.A032VE.01), a grail that many have patiently waited a long time for. Royal Oak? CODE11:59? No! It seems that Audemars Piguet have changed their game plan, and now their […]

Audemars Piguet x ItalianWatchSpotter Night

High-end watchmaking and attention to details characterize both ItalianWatchSpotter and  Audemars Piguet, and it is in this context that our first event was born. When two excellences cooperate, only something beautiful can born.  So, together with the independent house of Le Brassus, we brought together 15 enthusiasts in a truly exclusive place. Last September 12th, […]

The Royal Oak Tourbillon Chronograph Openworked By Audemars Piguet

Today we talk about the Royal Oak Tourbillon Chronograph Openworked Reference 26343CE.OO.1247CE presenting during SIHH 2018 The watch features a peculiar and uncommon complication: a chronographic movement with tourbillion, with a skeletonized dial to admire it in all its majesty! It is powered by the manufacture’s caliber 2936, manual winding with almost 300 parts, chronographical function, […]