September 2025. The air is vibrant, streetcars whiz through the crowded streets and every corner seems ready to turn into a catwalk. Milan Fashion Week is a whirlwind that leaves us breathless: between fashion shows, presentations and events, we are immersed in a mosaic of colors, cuts and experimentation. But, as always, our gaze does not stop only on the clothes.
We look for the details that go unnoticed. Those details that don’t scream but tell. And again this year, amidst the flash lights and moving fabrics, we have uncovered them!
The watches of Milan Fashion Week 2025
While everyone was following the fast pace of fashion, we widened our gaze toward the wrists. It is there that, almost hidden, are revealed timepieces capable of saying much more than an accessory.
We have collected some of the most interesting watches intercepted on the catwalks, backstage and on the streets around the shows. They were not ostentatiously displayed, and that is precisely why they struck us: because they speak of personal style, of intimate choices, of a time that belongs to the wearer.
For us this is the real magic!
On the left, designer @annadellorusso wears a vintage Bvlgari Tubogas in yellow gold.At right on @chiaraferragni‘s wrist is a Cartier Baignoire Bangle in yellow gold.
@kellyrutherford wearing a steel Hermès Cape Cod on his wrist. At right @davidbeckham wears a Tudor Pelagos in titanium.
@luca.de.meo_ wears an H. Moser & Cie. Pioneer Cylindrical Tourbillon Skeleton in steel.At right @ceccon_thomas has an Omega Seamaster Aqua Terra Shades in steel.
“Fashion” and “Time”
Walking around Milan these days, we realized once again how close fashion and watchmaking are. Both live on details, on balance, on the continuous tension between tradition and innovation.
Fashion Week shows us bold silhouettes, fluid or structured fabrics, palettes that oscillate between minimal and excess. And the watch, in this context, becomes a perfect counterpoint: it does not invade the scene, it completes it.
A look that doesn’t stop!
2025 is also a special year for watchmaking in Milan. Events such as Milan Watch Week and After Time show that the world of watches is increasingly opening up to new generations and even less formal settings.
It is a change that we feel is close to our way of looking: observing not just shop windows or salons, but people’s wrists, real choices!
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