At exactly midnight, Rolex did what she does best: getting all the attention in the world.
The new 2026s, unveiled at the gates of Watches and Wonders Geneva, are already getting collectors, enthusiasts, and the marketplace talking. It only takes a few minutes for forums, socials and retailers to start moving.
Every year the scene repeats itself, but this time the bar is raised. Amid returns that many have been waiting years for, updates that change the balance, and details destined to keep people talking for a long time to come, Rolex brings to the table some of the most interesting releases of recent times.
The point is one: these innovations will have a real impact on demand, pricing, and desirability. And just now the first indications are emerging as to which models will attract the most attention, which will divide the public, and which may become the real stars of 2026.
The curtain has just risen. Let’s take a closer look at all the new features!
Rolex Oyster Perpetual 41(Ref. 134303)
After teasers that in part already hinted at what configuration it might be, we are finally here! Here is the new Oyster Perpetual 41 two-tone, the symbol of the Oyster’s 100th anniversary celebration.

On the slate dial, a shade unheard of in the Oyster Perpetual range, the words “100 years” stand out at 6 o’clock, where “Swiss Made” is generally found. In addition, each five-minute interval on the minute track is marked with a green square and the name “Rolex” pad-printed in the same green, the color identity of the Brand.

On the crown for the first time ever we find the indication with the words 100.

Rolex Oyster Perpetual 36(Ref. 126000)
The dial of the Oyster Perpetual 36 offers a refined and extremely modern reinterpretation of this motif that was introduced in the late 1970s and has become iconic, and it stages the letters of the name “Rolex” in a play of contrasts that associates a total of ten shades.

Making it is a challenge, considering that the colors are not applied at the same time but one after the other. All the shapes and letters that make up the pattern must be perfectly placed, a job that requires extreme precision.

Rolex Oyster Perpetual 28 & 34(Ref. 276208 and Ref. 124205)
Offered in 18k gold, the Oyster Perpetual 28 and Oyster Perpetual 34 express a delicate and understated version of this precious metal.

The Oyster Perpetual 28 is made of 18k yellow gold and features a green lacquered dial with stone effect, while the Oyster Perpetual 34 is offered in 18k Everose gold with a blue lacquered dial with stone effect. The hour markers at 3, 6 and 9 o’clock are made of natural stone, a first for Rolex.

Introducing unexpected precious details into the Oyster Perpetual range, these two watches pay tribute to the rich history of the Oyster with discretion and sophistication.

The new versions of the Oyster Perpetual 28 and Oyster Perpetual 34 feature an Oyster bracelet.
On these watches, it is equipped with an Oysterclasp folding clasp and also includes the brand-developed Easylink extension system, which makes it easy to adjust the length of the bracelet by about 5 mm.
Rolex Datejust 41
For the first time since 2019, when ombré dials returned to the Brand’s catalog, the coloring is done entirely by lacquering.

The background of this dial is made first by affixing green lacquer, then, like all ombré dials, creating the color gradient by concentric spraying of black lacquer. On this dial, which features Chromalight markers, the white-colored inscriptions particularly stand out.

Rolex Yacht Master 2
For the more experienced even in this case the teaser gave quite a few “hints”!


The Rolex Yacht Master 2, discontinued since 2024 makes its return in 44 mm with oyster bracelet and rotating bezel in blue ceramic cerachrom. Two editions respectively in oystersteel and yellow gold

Rolex Oyster Perpetual Day-Date 40 and Rolex Oyster Perpetual Cosmograph Daytona: outstanding watches!
And for the special watch series: the Oyster Perpetual Day-Date 40 and the Oyster Perpetual Cosmograph Daytona are this time offered in exceptional new configurations.

A new 18K gold alloy for the former. A combination of enameled dial, innovative ceramic and platinum for the second. The declinations of the Day-Date 40 and Cosmograph Daytona presented this year achieve a delicate balance between innovation and identity, adopting originality but remaining true to the history of two models emblematic of the Oyster’s evolution.

The Oyster Perpetual Day-Date 40 is declined in 18k Jubilee Gold. Entirely imagined and made in-house, this unprecedented gold alloy, somewhere between the sweetness of yellow, the warmth of white and the delicacy of pink, testifies to Rolex’s capacity for innovation and its technical mastery in the universe of precious metals.

To emphasize the prestige of the timepiece, the Brand chose light green aventurine for the dial, whose color harmoniously matches the golden effect of the case and bracelet.

The Oyster Perpetual Cosmograph Daytona is offered in a new and exclusive configuration: the Rolesium version, a combination of Oystersteel and platinum.

In this timepiece, a meeting point between traditional skills and technological innovation, the Brand combines with great refinement the light of the white enameled dial with the metallic luster of the Cerachrom anthracite ceramic bezel enriched with tungsten, bordered by a platinum rim.

The numerals on the tachymeter scale of this new bezel are positioned horizontally, echoing the design of the first Cosmograph Daytona, and with their contemporary typeface they appear “suspended.” Finally, the movement is visible on the case back through the sapphire crystal maintained by a platinum ring.
All availability and prices
The Rolex Oyster Perpetual 41 in steel, honoring 100 years, reference 134303 will be available for CHF 8,600.
The Rolex Oyster Perpetual 36 in steel, reference 126000 will be available for CHF 6,000.
The Rolex Oyster Perpetual 28 & 34 in gold, Reference 276208 and Reference 124205 will be available for CHF 26,800 and CHF 33,900 respectively.
The Rolex Datejust in steel, reference 126334 will be available for CHF 10,450.
The new Yacht-Master II, reference 126680 in steel will be available for CHF 18,100 while the gold version CHF 51,500.
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