After the price increase already recorded last January 2026, now Rolex is preparing to raise the bar again for its steel-gold and gold references.
For Rolex, the delta of increase is between 0.9% and 10%, while the average is 4.8-5%.
An overview of the increases
Before analyzing the price evolution of each Rolex collection, it is useful to dwell on the big picture. As was the case in 2025 and early 2026 , price increases vary significantly depending on the metal and configuration chosen for the watch.
In fact, gold watches and platinum watches are not affected equally by the increases, something that is easily understandable when looking at gold price trends in recent years. On average, models made of platinum show a price increase of 3.5 percent. When one considers that, on an annual basis, platinum has increased by 100 percent in euros, this is an all in all small increase.
On the flip side, gold “only” registered a 46 percent increase in euros while gold Rolex watches show average price increases of between 4 percent and 5 percent.
That said, the new Rolex price list for 2026 is significantly more impactful than it was in January 2025, with the Rolesor “two tone” models up about 8 percent on average, while the solid gold models marked a substantial rise, averaging 12 percent. But it is time to go into detail and analyze the new Rolex 2026 price list for each collection.
The full list of references affected by the increases
Explorer 1
Model List beginning 2026 June 2026 price list Increase 2026 Explorer 36mm (s/yellow gold) Reference 124273 € 14.100 € 14.400 4,83%
Datejust 36 mm
Model June 2026 price list Datejust 36mm (s/yellow gold, plain bezel, oyster bracelet) Reference 126203 € 14.850 Datejust 36mm (s/yellow gold, plain bezel, jubilee bracelet) Reference 126203 € 15.600
Model June 2026 price list Datejust 36mm (s/yellow gold, knurled bezel, oyster bracelet) Reference 126233 € 15.000 Datejust 36mm (s/yellow gold, knurled bezel, jubilee bracelet) Reference 126233 € 15.750
Model June 2026 price list Datejust 36mm (s/pink gold, plain bezel, oyster bracelet) Reference 126201 € 15.200 Datejust 36mm (s/pink gold, plain bezel, jubilee bracelet) Reference 126201 € 15.950
Model June 2026 price list Datejust 36mm (s/pink gold, knurled bezel, oyster bracelet) Reference 126231 € 15.300 Datejust 36mm (s/pink gold, knurled bezel, jubilee bracelet) Reference 126231 € 16.050
Day-Date 36 & 40 mm
Model June 2026 price list Date-Date (yellow gold) Reference 128238 € 45.400 Date-Date (rose gold) Reference 128235 € 49.000 Date-Date (white gold) Reference 128239 € 49.000
Model June 2026 price list Date-Date (yellow gold) Reference 228238 € 49.800 Date-Date (rose gold) Reference 228235 € 53.600 Date-Date (white gold) Reference 228239 € 53.600
Yacht-Master 37, 40, 42 mm & Yacht-Master II
Model June 2026 price list Yacht-Master 37mm (s/pink gold) Reference 268621 € 17.600 Yacht-Master 40mm (s/pink gold) Reference 126621 € 19.550
Model June 2026 price list Yacht-Master 37mm (rose gold) Reference 268655 € 32.100 Yacht-Master 40mm (rose gold) Reference 126655 € 37.300
Model List beginning 2026 June 2026 price list Increase 2026 Yacht-Master 42mm (yellow gold) Reference 226658 € 35.900 € 37.700 5,43% Yacht-Master 42mm (white gold) Reference 226659 € 37.600 € 39.600 5,47%
Model List beginning 2026 June 2026 price list Increase 2026 Yacht-Master II 44mm (yellow gold) Reference 126688 € 57.100 € 60.000 5,08%
Submariner Date
Model List beginning 2026 June 2026 price list Increase 2026 Submariner Date (s/yellow gold) Reference 126613LN € 18.700 € 19.200 4,47% Submariner Date (s/yellow gold) Reference 126613LB € 18.700 € 19.200 4,47%
Model List beginning 2026 June 2026 price list Increase 2026 Submariner Date (yellow gold) Reference 126618LN € 48.000 € 50.300 5,73% Submariner Date (yellow gold) Reference 126618LB € 48.000 € 50.300 5,73%
Sea-Dweller
Model June 2026 price list Sea-Dweller (s/yellow gold) Reference 126603 € 22.150
Deepsea
Model List beginning 2026 June 2026 price list Increase 2026 Deepsea (yellow gold) Reference 136668LB € 64.000 € 67.300 5,44%
GMT-Master II
Model List beginning 2026 June 2026 price list Increase 2026 GMT-Master II (s/pink gold, oyster bracelet) Reference 126711CHNR € 19.400 € 19.850 5,05% GMT-Master II (s/yellow gold, jubilee bracelet) Reference 126713GRNR € 19.750 € 20.150 5,51%
Model List beginning 2026 June 2026 price list Increase 2026 GMT-Master II (rose gold, oyster bracelet) Reference 126715CHNR € 50.000 € 52.500 10,13% GMT-Master II (yellow gold, jubilee bracelet) Reference 126718GRNR € 47.900 € 50.200 5,51%
Model June 2026 price list GMT-Master II (white gold, oyster bracelet) Reference 126729VTNR € 54.100 GMT-Master II (rose gold, oyster bracelet) Reference 126715CHNR € 54.550 GMT-Master II (yellow gold, jubilee bracelet) Reference 126718GRNR € 56.850
Cosmograph Daytona
Model June 2026 price list Daytona (s/yellow gold) Reference 126503 € 24.250 Daytona (s/yellow gold) Reference 126503 € 26.300
Model List beginning 2026 June 2026 price list Increase 2026 Daytona (yellow gold, oysterflex bracelet) Reference 126518LN € 40.100 € 42.200 5,39% Daytona (white gold, oysterflex bracelet) Reference 126519LN € 42.200 € 44.300 5,63% Daytona (rose gold, oysterflex bracelet) Reference 126515LN € 42.200 € 44.300 5,63%
Model List beginning 2026 June 2026 price list Increase 2026 Daytona (yellow gold) Reference 126508 € 52.000 € 54.600 5,69% Daytona (white gold) Reference 126509 € 55.700 € 58.400 5,49% Daytona (rose gold) Reference 126505 € 55.700 € 58.400 5,49%
Land-Dweller 36 & 40 mm
Model List beginning 2026 June 2026 price list Increase 2026 Land-Dweller (rose gold) Reference 127235 € 46.500 € 48.800 5,68% Land-Dweller (rose gold) Reference 127285TBR € € 102.500 %
Model List beginning 2026 June 2026 price list Increase 2026 Land-Dweller (rose gold) Reference 127335 € 50.900 € 53.500 4,95% Land-Dweller (rose gold) Reference 127385TBR € € 119.800 %
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