Dear friends of IWS, as usual, the beginning of the New Year, in addition to good intentions, brings with it increases in Rolex price lists.

Whether it is because of rising production costs or because of rising material costs, Rolex has for some years now consolidated its position at the high end of the market, and even though price lists seem to rise every year, the customer who cares about the Swiss maison’s products certainly has no fear of the continuing price increases.

We can undoubtedly say that we are getting used to Rolex price list increases by now, which is no longer news as it was in previous years. As is well known, “luxury” knows no crisis and, a very expensive object that is increasingly unattainable, as is already the case with long waiting lists, becomes highly coveted. But without getting lost in further ado, let’s go right away and take a closer look at the new Rolex price lists for 2025.

Full list of Rolex price lists for 2025

Conclusions

Considered timeless symbols of status, style and success, Rolexes are not only objects of fine watchmaking, but also true cultural icons. Each model embodies a combination of aesthetic refinement and technical precision.

The combination of ever-increasing demand and limited production makes the brand one of the most dynamic on the market. This, combined with intrinsic value and strong demand, means that Rolexes continue to represent not only a symbol of elegance, but also an attractive investment opportunity.

Of course, the question we are all asking is: doesn’t the periodic increase in price lists negatively affect budgets? The answer seems to be no. In the luxury sector, where the greatest weight is given to top clients whose purchasing power is rarely impacted by market fluctuations that affect ordinary consumers instead, price increases not only do not lead to a significant loss of customers, they become a key strategy.

As already anticipated, this choice allows the Maison to reaffirm its competitive positioning annually and preserve the perception of the brand in the collective imagination.

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