Eclectic, irreverent, unpredictable. His records dominate the tops of the global charts, his looks make the rounds on the web, his features bounce the most beloved playlists. He is the world’s most listened-to artist in 2025 on Spotify, the streaming music giant. His latest album is a visceral and melancholic pop song to his homeland of Puerto Rico.

Born Benito Martínez Ocasio, Bad Bunny is not only a musical icon, but an artist of form and continuous transformation, who today is among the most powerful superstars of pop imagery and contemporary language. He traverses fashion, music, and visual culture, from stage to front row, following rules all his own, free of labels and categories. Charismatic and unpredictable, behind super-pop oversize sweatshirts and a gender-fluid silhouette he hides a surprising obsession with watches. In his persona, which is the result of a complex visual project in which authenticity and excess are mixed, every detail – watches included – is part of an identity in constant motion.

Known as much for his music as for his style Bad Bunny has collected watches that are as unusual and unique as his artistic repertoire. We have compiled for you a playlist of some of his most iconic watches, let’s find out together!

Rolex Day-Date Ref. 18038 “Wood Dial”

In accordance with its singular aesthetic taste, for the 2023 GLAAD Awards, Bad Bunny chooses the Rolex Day-Date Ref. 18038 “Wood Dial”, a 1970s masterpiece that combines the classicism of a typical 18kt gold Day-Date with a very rare dial made of natural wood burl. The undulating, irregular grain comes from the abnormal growth (burl in English) of a part of the tree, which is considered the rarest and most valuable of traditional cuts. The gnarled designs blend in an unusual balance to the opulence of the yellow gold of the Presidential case and bracelet, in a combination at once extravagant and natural that perfectly echoes the duality of Bad Bunny‘s creative and artistic choice.

Rolex Datejust x Chrome Hearts by Shay Jewelry

In collaboration with Los Angeles-based Sahy Jewelry, Bad Bunny reimagines a classic gold Rolex Datejust by combining theheritage of the Swiss Maison with the gothic, rebellious aesthetic of Chrome Hearts. Its modifications enrich the dial with a pavé of rubies and the chain bracelet with the brand’s iconic ultra-exclusive monogram, in a dose of theatricality perfect for a stage like Coachella.

Rolex Submariner Date Ref. 16618 “Serti Dial”

Closing the Rolex triptych is the Submariner Date Ref. 16618 with Serti dial, one of the most eccentric and unorthodox interpretations of the famous diver. 18kt yellow gold, diamonds, and set sapphires transform a professional instrument into an object of luxury and opulence, which on Bad Bunny’s wrist is once again a symbol of creative virtuosity.

Audemars Piguet Royal Oak Chronograph x El Russo & Co.

For the same game of hybridization, Bad Bunny pairs an Audemars Piguet Royal Oak Chronograph in 18kt white gold fully set with 892 brilliant-cut diamonds with a $7.5 million custom bracelet by El Russo & Co. The pavé of diamonds and the luminosity of the ensemble transform the Royal Oak into a kind of art installation in which Haute Horlogerie, jewelry, and visual performance merge into a single stylistic gesture.

Jacob & Co. Ashoka-Cut Diamond Boutique Watch

Following the same trail of diamonds, for the cover of i-D, Bad Bunny shows off one of the flashiest pieces in its repertoire: the Jacob & Co. Ashoka-Cut Diamond Boutique Watch in 18kt rose gold. Not a watch in the traditional sense, it has a case, dial, and bracelet set entirely with 142 Ashoka-cut diamonds, totaling 70.55 carats. The Ashoka cut defines an instantly recognizable silhouette, closer to the language of fashion and art than to that of conventional watchmaking.

A Vintage Audemars Piguet for women

During the 2023 Grammy Awards, Bad Bunny takes the stage wearing avintage Audemars Piguet mini, a difficult-to-identify model, perhaps belonging to a now-discontinued women’s line. Chosen to accompany an intentionally basic look-a white T-shirt and a pair of jeans-this ultra-rare watch with a hexagonal case, diamond bezel, and braided bracelet once again demonstrates his interest in out-of-code pieces, where technical sophistication meets a strong aesthetic identity.

Cartier Santos Carrée in 18kt yellow gold

For Gucci ‘s runway show during Milan Fashion Week in September 2023, Bad Bunny chose the Cartier Santos Carrée in 18kt yellow gold with a diamond-paved dial. With its square case, exposed screws and architectural silhouette, it is a tribute to the excess and opulence of the 1980s decade, a piece that reinterprets vintage by restoring its power and relevance.

Cartier Tonneau Dual Time XL ref. WJB0041

At the 2020 Billboard Music Awards Bad Bunny wears a less conspicuous Cartier Tonneau Dual Time XL in white gold with dual time zones. The diamond-set bezel, guilloché dial, blue sapphire cabochon crown, and 36mm case tell and reiterate her rejection of rigid categories and her preference for more restrained proportions, even when considered typically feminine.

Patek Philippe Ref. 3980

Among the most spectacular jewels in his collection is the Patek Philippe Ref. 3980, a rare vintage model in yellow gold completely studded with diamonds and blue sapphires. The opulence of this 1980s piece is reflected in the bezel set with baguette sapphires and the pavé lugs and bracelet, accompanied by a dial decorated with precious stones. A watch that evokes an aristocratic and regal aesthetic becomes a symbol of Latin pride.

Patek Philippe Ellipse Ref. 4831

For GQ ‘s June 2022 cover story, Bad Bunny is photographed with a Patek Philippe Ellipse Ref. 4831J yellow gold combined with a pink strap. The almost mathematical purity of the elliptical case, the timeless minimalism of the dial, and the compact size-historically associated codes of composed, even bourgeois elegance collide with the saturated pink in a play of classicism and provocation far removed from traditional canons, but reflecting his bold and decisive personal aesthetic vision.

Vacheron Constantin Ref. 43031

At iHeartRadio Music Awards 2025 Bud Bunny has on his wrist a Vacheron Constantin Ref. 43031: a model introduced in the 1980s equipped with perpetual calendar and moon phase, complications that in the midst of the quartz era helped rekindle attention to high-end mechanical watchmaking. Understated, cultured, almost against the grain of context, this Vacheron tells of a genuine interest in the technical history of watchmaking and in those timepieces that marked transitional moments. A choice that confirms how, even when opting for understatement, Bad Bunny continues to move away from the most predictable paths, favoring rare and meaningful pieces.

What do we think

When we talk about celebrity watch collections we often imagine trophies of status, where the race is on to see who can afford the most expensive model or the most fashionable, the latest release, the custom model impossible to replicate. And while these are often sporty models, iconic pieces, or super-technical complications, Bad Bunny‘s selection follows a different grammar. Varied and surprising and often provocative, his collection includes vintage pieces and diamond-studded custom masterpieces, but also watches often considered anomalous by traditional standards of masculinity. Selected, deliberate, conscious.

From timeless classics to unique rarities, each watch reflects its personal aesthetic and its desire to transcend conventional boundaries of identity. And it is this freedom of gaze that speaks to the new generation of enthusiasts: curious, fluid, and sensitive to the power of the object as a gesture of identity.

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