The world of watchmaking has always represented a constantly growing field in which sophistication and imagination are the two keys to success in creating novel timepieces.
Sometimes, in order to make unique watches that stand out among all of them, the maisons make use of collaborations with other brands that, in most cases, are external to this industry.
And it is through these collaborations with entities outside the watchmaking world that Hublot has created the new Big Bang Unico Nespresso Origin.
This is a completely unique and innovative watch, in terms of its use of materials, created together with the world’s most famous Swiss coffee giant.
Hublot and Nespresso
Since its inception in 1980, Hublot has always stood out in the haute horlogerie scene for its familiarity in the use and combination of innovative materials. We even devoted an entire video to this during our visit to the Nyon manufacture.
Peculiarità che è sfociata in quella che viene definita come “Art of Fusion” di Hublot e che possiamo ritrovare in tutta la sua filosofia all’interno della nuova collaborazione con Nespresso. A questo punto potremmo giustamente chiederci quale sia il legame tra una maison svizzera di orologeria ed una società, sempre svizzera, di caffè.
Peculiarity that has resulted in what is referred to as Hublot’s “Art of Fusion” and which we can find in all its philosophy within the new collaboration with Nespresso. At this point we might rightly ask what is the connection between a Swiss watchmaking maison and a company, also Swiss, of coffee.
On the one hand, as we have already mentioned, Hublot is a brand that has never shied away from new challenges to make watches with unusual materials. In addition to this, the Swiss brand’s environmentalist streak is not surprising, as it has already been involved in initiatives to protect African wildlife in the past, such as for the Big Bang Unico Sorai. On the other hand, there is Nespresso’s support in providing recycled materials in full compliance with its philosophy of reuse according to the “Second Life” initiative.
In fact, in 1991, the coffee giant introduced a recycling system capable of separating capsule aluminum from spent coffee, allowing each component to be reused. Thanks to this system, Nespresso has been able to collaborate with prestigious brands to create new products using precisely the aluminum from spent capsules. A collaboration that we now also find with Hublot and through which the values of innovation, excellence and sustainability are promoted.
Hublot Big Bang Unico Nespresso Origin
Take a Nespresso coffee capsule and insert it into the machine to make a good cup of coffee. After that, once the capsules are recycled at the point of sale, the company will take care of providing the materials to Hublot to create an exclusive Big Bang.
It is indeed from a simple coffee pod that the new model from the house of Hublot comes to life, equipped with a 42-mm-diameter case made of recycled aluminum, 28 percent of which is sourced from Nespresso capsules, and then anodized in a vibrant green. This is one of the most representative colors for Nespresso, which we also find on the “Master Origins Peru Organic” coffee capsule.
We had the opportunity to try the watch on our wrist during the world presentation in Geneva, and the result is truly exceptional. The first thing that strikes us is, without a doubt, the luster of the green color, aided by a very apt satin finish on the case.
The satin-finished surfaces of the case, contrasted with polished parts, also include the bezel and winding crown, personalized with the Nespresso logo, also made from recycled aluminum. Still on the case, at 2 and 4 o’clock, are the pushers, made of recycled aluminum, for operating the chronograph, whose indications are shown on the skeletonized dial.
At 3 o’clock is the 60-minute chronograph counter (within which the date window also finds its place), and at 9 o’clock, on the other hand, is the continuous seconds counter.
Through the sapphire crystal opening of the Eco-Titanium (recycled titanium) case back, the in-house, self-winding caliber HUB1280 with a power reserve of about 72 hours can be seen. The caliber with matte finish is also very pleasing to the eye.
The two straps, also green in color, are made in an entirely unique way and always with the “eco-friendly” vision of the watch in mind. Attached to the case with Hublot’s patented “One Click” interchangeable strap system, we find in fact a rubber strap containing 4.1 percent spent coffee from recycled Nespresso capsules and 8.2 percent recycled rubber.
If the first strap is a classic rubber one, the second strap definitely steals the show thanks to its ergonomics. It is the result of a collaboration between Hublot and SingTex, a Nespresso partner that had previously used spent coffee to create the “S.Café” fabric. It is a strap made of 100 percent recycled fabric and composed of 5 percent spent coffee and 95 percent recycled polyester.
This new watch is presented inside Hublot’s new Greenbox case, made entirely of oak, with removable components inside made from eco-friendly recycled fabrics, plastic threads, and PET.
Price and availability
Limited to 200 pieces, the new Hublot Big Bang Unico Nespresso Origin is sold at a list price of EUR 25,200.
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