Omega Reopens Its Boutique In Milan With A Brand New Styling

Fairs and Events

Fabrizio Bonvicino

DATE

21 October 2021

CATEGORY

Fairs and Events

The re-opening of Omega’s boutique in Milan has been recently announced

After being temporarily closed for its restyling before summer, it is now officially open to host all kind of clients and enthusiasts. During these few months it moved in Via della Spiga, but do not be fooled, it came back in Via Montenapoleone 9 already.

Ground floor of the Omega's restyled boutique in Milan. Cream walls, red carpets and showing decks

We where hosted by them yesterday to discover it first person and we must admit they made a great job.

As you enter, the ground floor is still familiar, you can stay assured that the elegant and fine vibes that characterize Omega’s style is still there. This year’s theme is certainly James Bond and you immediately get it by the billboards and decorations inside and outside the Omega boutique. We guess after waiting so long for the movie, it is the perfect time to double down on 007.

The past of the boutique at the corner of the Fashion District

Taking a step back, every milanese guy knows that this corner where now stands Omega’s boutique is a witness of the glorious past of the city.

Indeed, here it was established the historic G. Lorenzi boutique.

Old picture of the outside of the commercial space where now is Omega. But here in the picture we have G. Lorenzi.

Lately, the space was bought by the Swatch Group and they put a shop there for a while.

After G.Lorenzi the space was bought by The Swatch Group. Swatch Store was there for a few years.

In the end, in 2015 the Group decided that an Omega boutique would have fit a lot better in the most luxurious street of the city.

The new design of the boutique

The boutique was refurnished following the iconic colors of the maison, from gold to red and than softer color like cream and wood. The spaces still consists of 3 floors: -1, ground floor and +1.

Maybe the most important and visibile innovation is the first floor, specifically the private room. Once being not that roomy, it is now a lot more spacious and welcoming. This is the part of the boutique where people can sit down, talk and of course check some watches out more privately.

Here people can also have a drink or a coffee as here we can find a fully equipped bar area.

First floor private room of the Omega's restyled boutique. Bar area with three sits, one chair and two couches.

Let’s talk about the -1 floor. Before the renovation this part of the boutique contained a showing station. However, it was a little bit hidden. Entering the area now, characterized by an amazing vaulted ceiling, we have the new watchmaker station, here clients can see the watchmaker while working.